Do Artists Need Logos? The Research Is Inconclusive…

Some of the most successful artists in the world lack a defined logo, signature, or even a well-strategized branding visual. All of which raises the question: do fans really care either way?

As part of a joint research project with merchandising authority Jakprints, we started researching the topic with more than a thousand, chart-topping artists.  At a top level, the data shows that logos are important in certain genres, and relatively unimportant in others.

And, over time, the trend seems to be towards increased
artist branding and logos.


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