Global Licensing: Why Is It Still Impossible In 2013?

So you want to build a truly global music service? Here’s how long it took Apple — one of the richest, most influential companies in the world — to get close to a ‘global iTunes Store’ for music downloads.  And they still don’t have all the countries…

mapitunes

10 Responses

  1. Visitor
    Visitor

    Licensing might be an issue, but I suspect there’s other more important factors. eg local content and expertise, demographic and credit card penetration.

    Reply
    • Billy
      Billy

      Your comment doesn’t make sense:

      1. If I want to buy Justin Bieber’s album, why should “localization” matter?

      2. Credit Card penetration: Apple App Store was available in Dubai back then, but iTunes Music Store wasn’t. I was easily able to purchase apps through the App Store with my credit card, why should it be any different to buy from iTunes?

      Reply
  2. Billy
    Billy

    Great GIF. I lived in Dubai for more than 5 years, and how did I get my music? Pirate Bay, simply because I had no other option.

    If the music industry was really concenred about piracy, they should make their content available to EVERYONE.

    Current logic: you’re not allowed to torrent our music, and you’re not allowed to buy it either (in some parts of the world).

    Reply
    • Visitor
      Visitor

      And, don’t forget all of the existing agreements governing both recordings and music publishing rights in every territory which must be complied with …. publishing rights being the most complicated. The creation of a global database – currently under construction – should go a long way to making global licensing much, much easier.

      Reply
  3. Faza (TCM)
    Faza (TCM)

    How about considering pricing for a minute?

    Y’know how an iTunes track cost a dollar or so? In the majority of the world, a dollar can go pretty far.

    This is where it gets a bit tricky, ‘coz if everywhere gets the same price as the U.S. then in most places music (or whatever) is going to be pretty expensive.

    On the other hand, if you price everything so that the poorest can afford it, you’re not going to make enough money. That dollar that goes a long way in a Third World country isn’t worth very much in the U.S. (in terms of purchasing power).

    So charge whatever is appropriate in a given territory, do you say? Well, welcome to the wonderful world of global licensing.

    Reply
  4. LeeM
    LeeM

    it’s not just licensing, its a conscious decision by iTunes to enter into a market. Why bother with (most of) Asia where Piracy is writhe.

    Reply
  5. Featured Artists Promotions
    Featured Artists Promotions

    It’s not just a matter of “where”, it’s almost even more a matter of “when”.

    Having different worldwide release dates spread over days at best, sometimes still over weeks, is like in the darkest middle-ages of the record industry.

    Even if their might be reasons to still procede this way with physical items, which is quite doubtable, there’s absolutely no reason to release album downloads e.g. on a given Friday in Germany, in the UK on Monday and in the US on Tuesday.

    Michael Brandvold has put it best: there’s only one territory for releasing music now… the world!

    Featured Artists Promotions

    Reply
  6. Featured Artists Promotions
    Featured Artists Promotions

    It’s not just a matter of “where”, it’s almost even more a matter of “when”.

    Having different worldwide release dates spread over days at best, sometimes still over weeks, is like in the darkest middle-ages of the record industry.

    Even if there might be reasons to still procede this way with physical items, which is quite doubtable, there’s absolutely no reason to release album downloads e.g. on a given Friday in Germany, in the UK on Monday and in the US on Tuesday.

    Michael Brandvold has put it best: there’s only one territory for releasing music now… the world!

    Featured Artists Promotions

    Reply

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