Are you willing to dance with this devil? Sadly, artists now have little choice but to accept any offer that delivers tonnage and huge reach. Because for all the investment and theorizing around ‘music discovery,’ most users aren’t actively searching for new stuff and aren’t getting ‘turned on’ by discovery apps.
But beyond that, there’s a strong argument that audiences rarely make individual listening decisions. In other words, their tastes are largely influenced by peers, relative popularity (comfort in crowds) and recommendations from major outlets (whether Coachella, KCRW, or Hot97).
Which is exactly why this duo enlisted in the Promo Bay, the Pirate Bay adjunct that features videos and content front and center. The Pirate Bay is automatically driving a percentage of traffic to the Promo Bay, which translates into an immense amount of visitors.
The downsides are obvious, but so is the upside. Because after all, you’ve now heard of this group.