This is why Spotify thinks it can save the music industry from oblivion, even in declining markets like the US. It’s the sales story in Sweden, Spotify’s homebase and a longtime streaming stronghold.
(data from IFPI Svenska Gruppen)
And here’s the breakdown: CDs are obviously plunging, and streaming is cannibalizing downloads. But streaming is surging, and is now the breadwinner. The question is where this ultimately lands, and who gets paid for it.