Against a potentially bigger wave of windowing and pullouts by major artists, Spotify’s CEO is now taking the counter-offensive. In an interview published by grammy.com, Daniel Ek addressed Spotify pullouts head-on, partly based on the argument that your content is already being file-swapped. Here’s the excerpt, the full interview is here.
“I’d also like to address people who think they’ll gain sales by not being on Spotify…
There’s not a shred of data to suggest that. In fact, all the information available points to streaming services helping to drive sales.
“Album unit sales [were] up in the US in 2011, the year Spotify launched, for the first time since 2004. More than a dozen albums which debuted at number one have been available on Spotify at launch.
“Spotify users are the exact same people [who] used to listen to music every day on YouTube, whose entire music collection was pulled off BitTorrent sites.
“By offering them a compelling music service that allows them to discover hundreds of new artists, not just their favorites pulled from YouTube or [pirated], we’re seeing millions move back to listening to music legally after years of being left out in the cold.
“They’re helping pay a ton of money back to the industry. You’re talking 10 million active users, 2.5 million subscribers — most of them paying $120 a year, which is double the amount of your average iTunes user.
“Do you really want to hold back your album from people who are finally paying for music again?”
“If you think that by doing so you’re getting them to buy your album on a CD, or as an album download, again, there’s absolutely no evidence to back that theory up.