The following is a presentation given at SF Musictech Summit by Scott Fryxell, founder of a brand-new concept called Copper. The technology is designed to tip any artist, from almost anywhere online.
Basically I had to stay at a bunch of friends’ houses while I built the web app I’m going to show you. And all these friends are artists: curators, graphic designers, some former bandmates, and each one of them sort of put me up while I went through this process.
And I think there’s this willingness within the arts community to support one another, even if what we’re building may not always end up having a clear path. If you play music or have built anything from the ground up, you know you can’t do anything without your community.
So I was thinking about support on the internet a few years ago, and the internet does a pretty good job of getting the word out about the music you have and getting your name out in the world. It solved that problem pretty good.
“But we haven’t done a good job figuring out how to pay artists. So I decided to make this product called Copper, which makes it super easy for artists and other folks who make creative content online to get support from their fans.”
Copper allows you to support any and everything online with a single click. And by ‘support’ I mean ‘pay‘.
So here’s how Copper works with fans. Sign up with Facebook, and you install a button in your browser.
So then you go about your normal interweebs business, but whenever you have that warm-and-fuzzy feeling, you can take it to the next level and tip any page on the web. We do the hard work of finding and paying the authors.
So all your tips end up on your profile page…
And this sort of serves as a roving list of all the stuff that you find online that you like. What’s unique about Copper is that 100 percent of the tip goes to the content creator. We see ourselves as representing the fan, so we charge them a 10 percent fee. It’s a genuine and no-bullshit way for content creators to connect with their fans and get support.
So there’s two ends of this. After a fan’s tipped, we go out and we contact the content creator, and we begin the process of paying them. So once they’re signed up, they have this profile page, where they can see what pages have been tipped, what we’ve paid them and what we owe them. Standard stuff, you can also add a badge to if you want to put a Copper logo next to your content so people can pay you.
So this is what I do for a living, I find and pay authors. And I’m trying to make it easy for artists and their fans to connect, and keep creators creating their work. And what we want to do here is create a virtuous cycle.