The music industry is trying to solve a riddle: which fans want which stuff, and how do we sell it to them? But that could be ignoring consumers that still want to purchase plain ol’ CDs, even though they also download and maybe stream. Which introduces another question: is the downward spiral in physical being partly fueled by a simple lack of supply?
We bring you to this HMV on the busy Yonge Street in Toronto, which is right in the middle of Canadian Music Week. This was a very non-peak time of around 10:30 am on a Thursday, yet we found consumers happily browsing, listening, and yes, buying CDs, music DVDs, and related merchandise.
Here are some ordinary Canadian consumers browsing the stacks. We even noticed sales clerks helping customers find what they were looking for.
This woman, who happily posed for us, is a classical music fan with a stack of jazz CDs in her hand. She told us that she also downloads, but CDs also work just fine for her (that’s at least $50 worth of recordings in her hand).
And, here’s your money shot: a guy actually buying a CD.
Report by publisher Paul Resnikoff in Toronto.