What Else? Leaving Music, BBM Music, Pink Pill, Unused Media, Songza Cloning, Deezer, AutoRip This, Coachella…

The polite descriptor might be ‘diversification,’ but a growing number of entrepreneurs and companies continue to point towards business strategies that simply don’t involve music.  And, do involve greater revenue possibilities.  Some companies, like Live Nation, are already straddling music with lucrative areas like sports; others are making concerted efforts to capture other market opportunities as soon as possible.  The latest push comes from Rdio, whose just-launched Vdio exemplifies the trend, with a slew of other streamers like Spotify expected to follow suit.

Then there’s Blackberry, whose ‘BBM Music‘ is now being shuttered.  What is BBM Music, you might ask?  Maybe that answers half the question: the complicated, IM-integrated concept traded $5 for access to 50 songs a month, with the ability to swap half of those songs in every subsequent month.

And for those that think technology is just about technology, may your business models forever be doomed.  Which brings us to the ‘Pink Pill‘ speaker from Nicki Minaj, a celebrity release backed by Beats Electronics.  The portable speaker will retail exclusively at AT&T stores only for $199.  So, let’s review: bad pricing + limited availability + huge celebrity and marketing component = success!

Yes, it’s been a tough week for the burgeoning used MP3 marketplace.  But forget about used MP3s for a moment, because vast amounts of our MP3s are actually never used.  Companies tracking file-swapping have known for years that vast catalogs of downloaded MP3s are never accessed (not even once).  But this now seems part of a larger consumer trend in media.  Over in the TV space, a Motorola Mobility study reveals that two-fifths of DVR’d shows are never accessed (not even once).  But here’s the kicker: consumers seem to be demanding more and more storage space, while getting frustrated if content gets deleted (even though, realistically, they’re never going to watch the stuff).

Sorry, Songza: everyone keeps ripping off your ideas!  First, Daisy cofounder Jimmy Iovine waxed about the possibilities of a curated streaming service while basically parroting Songza.  And now, iHeartRadio is expanding its ‘Perfect For’ series to Android devices.  The concept matches – you guessed it – playlists with moments and moods, like “A Traffic Jam,” “Drinking Coffee,” “Chilling Out” and “Hitting Snooze.”

Then, there’s Deezer, a service whose zombie userbase makes ‘The Walking Dead’ look tame.  So where’s the new blood?  According to the team, the company is now also pushing into Android, with a beta popping out of the oven as you read this (ex-US only).

Which brings us to a nickname once reserved for your younger brother, AutoRip.  The recently-launched Amazon product carries a name worse than Dick Butkus, but it’s actually a pretty cool idea.  All of your previously-purchased CDs are ‘auto-ripped’ into the Amazon Cloud as MP3s, a concept that now includes vinyl as well.

And, after much wrangling and agitas, both Coachella and Stagecoach will remain in Indio through 2030, according to the LA Times.


Written while mellowing to Sarah Vaughn. More ahead!

2 Responses

  1. musicservices4less

    Business stragedies that do not include music is great for the music business. Since music has been devalued so, so much the less of it available the better. Plus those businesses that still use music and survive will be easier to track and force to get licensed at whatever the rate is. Once licensed the music rights holders can finally start to increase the licensing costs where those holders (other than the majors) can start to make a real living from the rights they have. Let’s hope the trend of Silicon Valley startups not involving music continues.


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