The spot, conceptualized by Tyler, The Creator (go figure), is actually part of a three-part series. The focus is now on the third spot, which features a goat character named ‘Felicia,’ a thoroughly battered waitress, and some stuff that probably seems perfectly normal to hip hop fans.
Others are less desensitized. “This is arguably the most racist commercial in history,” commented Dr. Boyce Watkins, one of many who successfully pressured Mountain Dew to pull the spot.
Here’s part 1.
Part 2 features Felicia in a ‘Dew U I” traffic violation, all of which sets up this…