Which of these seems like a closer approximation of the future to you? On one hand, you have the Rolling Stones milking Boomers for $600 a pop, all while phoning in out-of-tune classics and struggling to fill arenas at $85. On the other hand, we have a strategic Kid Rock selling out multiple, $20 shows in Detroit and beyond, with perks like cheaper beer and free coffee when the gig is over.
This could be the end of milking fans, and the ridiculous excesses that come with it. The Stones are now looking at a really long tour, one that could include empty patches in the rafters and lots of ripped-off fans. Kid Rock, meanwhile, is now expanding to an unbelievable seven straight shows at Detroit’s DTE Energy Music Theatre, and potentially more (in Detroit or other US cities).
Let’s see how the details play out. Walmart is selling the tickets for $20, all in, no strings attached. Ticketmaster is tacking a $5 service fee and a $3 parking fee, standard (it is Ticketmaster, after all…)
Other animals are also hard to cage, like the pesky aftermarket. Rock is keeping a small portion of tickets for the aftermarket, because in many cases, people can and will pay more. But not that much more…