StubHub has partnered with London’s O2 arena as the official ticket re-sale vendor. Now, the venue’s primary ticketing platform AXS.com is integrated with Stubhub.
This means all tickets purchased through the latter will see that the original ticket is validated and then cancelled so that a new ticket and barcode will be issued to the secondary buyer. AEG Worldwide, which owns the O2, will take a cut of commissions.
This partnership is deemed the first deal of its kind in the UK.