Updated, Monday AM: That was fast! Spotify is already unlocking Pink Floyd tracks.
However you define a Spotify ‘holdout,’ Pink Floyd is clearly one of the biggest. But that’s about to change: the group, easily one of the largest in modern music history, is now preparing to load its entire catalog onto Spotify.
In order to generate the maximum publicity ahead of the Spotify move, the band is asking fans to stream “Wish You Were Here” one million times.
That will not only drive interest among streaming fans, but may offer some reassuring proof that fans actually want to stream this band with vigor.
The promotion begins… now.