Breaking: Universal Music Canada and PledgeMusic Partner Up

Universal Music Canada (UMC) announced today a partnership deal with PledgeMusic, an international direct-to-fan music company, that will provide UMC artists access to the platform and resources of the team.

President/CEO of UMC Randy Lennox and Founder/CEO of PledgeMusic Benji Rogers will collaborate to “bring PledgeMusic’s direct-to-fan pre-order platform, social syndication technologies and recommendation engine to Universal Music Canada’s artists and distributed labels,” according to Rogers.

Since its establishment in 2009, PledgeMusic has been dedicated to growing a wide array of talent through innovative methods that produce career-making results. Campaigns have yielded the success of The Lumineers, Ben Folds Five, Luke Bryan, and Rhett Miller, among many others.

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