Initial meetings with top TuneCore accounts are happening shortly after the July 4th weekend, according to details being leaked to Digital Music News. Exploratory ‘conversations’ will be held at TuneCore’s headquarters in Brooklyn, if possible, where demand and interest for an expansion into YouTube monetization services will be assessed.
TuneCore is one of (if not the) top digital distributor for artists. But do artists need TuneCore, or anyone else, to play middleman here? The TuneCore consideration closely follows the launch of Audiam by TuneCore ex-CEO (and original cofounder) Jeff Price, who was pushed from the company after a noisy, contentious battle with company investors.
Price is now promising to deliver indie and developing artists better access to YouTube tools and preferred royalty rates, though the launch has been met with considerable skepticism and controversy. It may also be stirring TuneCore into action — or reaction — based on emotional and strategic factors alike.
This is the note being sent by TuneCore management to a number of top clients.