In case you’d soured on Kickstarter, lost faith in the power of niches, and even in the willingness of ‘fans’ to pay for stuff, there’s this. It comes from Toad the Wet Sprocket, a band that went away in the 90s, then suddenly felt inspired to record their first album in 16 years.
The results, after just a few weeks, have been pretty remarkable.
It’s tempting to think that those millions of Toad fans were just dying to hear another album. But the reality is that most have moved on: the band actually reunited a few years ago, with smaller shows and limited touring for those that show up. And less than 4,000 backers are bringing this Toad the Wet Sprocket project to live (and currently enjoying their new album before anyone else).
Which may remind you of another striking ratio.
Written while listening to Jay-Z’s Magna Carta Holy Grail on Grooveshark.