Rdio and Live Nation Partner Up

Music subscription service Rdio has partnered with concert promoter Live Nation to provide audio streaming at LiveNation.com.

Those shopping for tickets on livenation.com will have the opportunity to simultaneously register for Rdio and listen to tracks or, if unregistered, 30-second samples.

Social media, marketing, and partnerships such as this, including those with Shazam and SoundHound, has reportedly driven Rdio’s growth within the past year although specific figures have not been released.

Rdio sponsored Faster Horses country music festival last weekend and will sponsor next month’s Watershed Music Festival, both of which are Live Nation-promoted events.



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