Life After Spotify: Atoms for Peace Successfully Stream Premium on Soundhalo…

Radiohead members Thom Yorke and Nigel Godrich suffered heavy criticism following their Spotify pullout; Spotify even dropped an entire research paper discrediting their decision.  The question is whether these guys care about any of that, or are more focused on re-valuing their content on other platforms.

All of which brings us to Atoms for Peace, Yorke’s offshoot group that just wrapped a string of sold-out performances at the Roundhouse in London.  And, successfully re-streamed two of those shows to fans willing to pay a premium for the pleasure (and only to those willing to pay).

Each re-streamed gig cost £9.99 (or about $15), with one-off songs available for 99 pence ($1.50).

The premium stream was handled by soundhalo, and we’re waiting for early stats.  But here’s a little preview of what paying subscribers received.  The preview is about as ad-supported as this gets.

6 Responses

  1. Visitor
    Visitor

    Spotify and streaming live shows are two totally different things and the you news is you can do BOTH.

    People need to realize that whatever Thom Yorke business model is, it won’t work if you’re an unknown artist that did not have the chance to be spoon feeded by a major label like Radiohead was in the bigs days of CD sales. Bottom line is: whatever Thom Yorke do is irrelevant to young artists triying to “make it”.

    Reply
    • Lynch
      Lynch

      “Spotify and streaming live shows are two totally different things”

      Exactly. And I hate to break it to Thom Yorke, but since his album isn’t on Rdio for me to listen to, I can just head on over to youtube where the full album has been uploaded by plenty of different users (and guess what, now he won’t be making a single cent off those streams).

      Reply
  2. GGG
    GGG

    How much money did they make off of this? And how often can they do it with worthwhile numbers for soundhalo? And how willing is soundhalo to do this with much, much smaller bands? And how willing are fans of smaller bands to pay and watch those shows?

    There seems to be this idea that any band can make a living if it wasn’t for mean old Spotify, and it’s starting to get stupid. Like the poster above me said, Thom Yorke can do infinitely more things than your avg new artist. If you’re a small band, it wouldn’t matter if Spotify paid you $100 a stream, you just don’t have the fanbase to make a ton of money. And if anyone thinks a paid soundhalo stream will bring in more new fans than availability on Spotify would/does, you’re dreaming.

    And also, like the person above said again, why in the world are we even trying to compare live show streams and Spotify streams?

    Reply
    • jw
      jw

      Regardless of how much they made, I think the key take aways from this are 1) you need a pretty decent fanbase to even break even putting on one of these productions, & 2) even if you can make money, it’s not a well you can consistently revisit… certainly less often than you would visit any market with your live show. And even then, you need to have a very compelling live act.

      What’s the bigger pay off over time? Doing a live streamed event a couple times a year or cutting a proper live dvd? To me, that’s the comparison, rather than any comparison to streaming (which is inane at best).

      Reply
  3. Melanie Foster Martell

    Hey, I was reading your post entry… and while it’s interesting… highlights a ‘research paper’ that doesn’t exist (it directs to a wikipeda page with no references on spotify)… can I have the right url, please?

    Reply

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