Radiohead members Thom Yorke and Nigel Godrich suffered heavy criticism following their Spotify pullout; Spotify even dropped an entire research paper discrediting their decision. The question is whether these guys care about any of that, or are more focused on re-valuing their content on other platforms.
All of which brings us to Atoms for Peace, Yorke’s offshoot group that just wrapped a string of sold-out performances at the Roundhouse in London. And, successfully re-streamed two of those shows to fans willing to pay a premium for the pleasure (and only to those willing to pay).
Each re-streamed gig cost £9.99 (or about $15), with one-off songs available for 99 pence ($1.50).
The premium stream was handled by soundhalo, and we’re waiting for early stats. But here’s a little preview of what paying subscribers received. The preview is about as ad-supported as this gets.