Reports about the death of the album aren’t so greatly exaggerated, after all. According to Nielsen Soundscan stats just shared by Billboard, US-based album sales are now dropping to levels never experienced or measured before. Nielsen first started tracking albums in 1991.
The critical watermark is 5 million weekly sales, aggregated across all formats: CDs, vinyl, digital albums, etc. According to the data, albums sales have been slipping below the 5 million-mark for 5 consecutive weeks. That’s the first time that’s ever happened.
Meanwhile, half-year album sales are down 5.6 percent to 142 million units, which also covers everything: CDs, vinyl, digital albums, etc.
And the strangest part about all this?