Hip Hop/R&B artist Ciara recently offered a Groupon 2-CD bundle for $13.99 to include Ciara, the album, and Playlist: The Very Best of Ciara at a 30% discount. Sony Music is also selling vinyl records of select artists’ albums such as the 20/20 Experience by Justin Timberlake and Live at Legends by Buddy Guy for either $19.99 or $22.99 depending on the album.
Ciara’s Groupon site states that over 150 were bought, meaning around $2,100 plus was made in this effort. So far, Sony Music has sold over 30 records, a total of roughly $600- $700. It is clear that these sales are hardly lucrative since goods are only available in very limited quantity and time, so what’s driving this small marketing effort?