Spotify Partners with Vodafone in the U.K.

Spotify has recently partnered with Vodafone in the U.K. to encourage consumers to upgrade their mobile service to Vodafone’s upcoming 4G service. Although launching only in the London area, 12 more cities are expected to be incorporated by the end of the year.

As part of the deal, Vodafone is giving customers an option to choose between subscriptions to Spotify Premium or Sky Sports Mobile TV.

The partnership is one of many deals Spotify has made with a telecommunications company, the most recent was with Virgin Media.


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