‘Crowd-sourced anti-piracy’ sounds great in theory and all. But if millions of Lady Gaga fans can’t plug a leak, who can?
The rush-release of ‘Applause,’ dubbed a ‘pop emergency,’ offers the admission of defeat. After rallying fans to report, shame, and shut down a rash of pre-release leaks, the song has now been distributed by Lady Gaga to broadcast radio, iTunes, and YouTube (full list of outlets, here).
August 12th, 2013: “The Future of Anti-Piracy? Millions of Lady Gaga Fans Plug a Leak…“
That is, nearly one full week prior to the scheduled release. The song was originally slated for release on August 19th, though crappy, half-baked copies first started circulating as early at the 10th.
Now, the question is what leaks next, and whether the largest artist in the world can control it. Gaga’s full album, Artpop, isn’t slated for official release until November.