And the difference between this and regular broadcast radio is?
According to a recently-published report, appropriately from Advertising Age, iTunes Radio will be launching next month with a heavy slate of major advertisers, with regimented — and very regular — interruptions for non-paying listeners.
Listeners that subscribe to iTunes Match will be spared the advertising, similar to the way Pandora blocks out advertising for its premium, One subscribers.
The current list of confirmed advertisers, according to the report, includes McDonald’s, Nissan, Pepsi, and Procter & Gamble, with pricey, category exclusives worth ‘tens of millions’ of dollars.
Apple has already inked year-long deals worth ‘tens of millions of dollars,’ which means low-rent, ‘click now!’ style ads will probably not be part of this (at least initially).
Alongside a broader push in January, the list of advertisers will be expanded considerably, with targeting towards specific devices and users possible.
And when it comes to ad presence, Apple’s multi-device ubiquity comes in handy. Throughout the iTunes Radio experience, advertisers will be aggressively splashed across multiple devices, including iPads, iPhones, and laptop screens. Basically, anything that has iTunes or Apple TV associated with it will be game, and Apple will be pushing aggressive, full-screen takeovers in some situations.
Additionally, ads will be timed to happen when listeners are most likely to be paying attention. For example, right after pushing play or adjusting a playlist.
Here’s a quick rundown of when and where ads will be running (as well as some other details), according to the report: