Thank you, Spotify?
(fysiek = physical)
This is a story that’s becoming contagious in Northern Europe: long, decade-plus recording declines that suddenly stop declining.
The latest example is happening in the Netherlands, where 12 straight years of recording sales declines are suddenly taking a breather. According to Dutch entertainment industry association NVPI, aggregate recording sales are up 1.9 percent so far in 2013, which is the first gain since 2001.
Both downloads and albums are decreasing, which means streaming is effectively the only growth story here. “The good news is that after 12 years, sales are increasing,” Kees van der Hoeven, CEO and Chairman of Universal Music said.
“Consumers have clearly embraced streaming services.”
The only problem isn’t that the Netherlands isn’t getting their old business back. Instead, they’ve only stopped the bleeding, though nearby markets like Sweden and Norway are displaying more aggressive recoveries.