At Beats Music, We Promise Not to ‘Barf Everything You Play Onto Facebook…’


Beats Music isn’t even on the market, yet their newly-tapped CEO is now beefing with almost every other streaming music service on the planet.  In a jabbing and sharply-worded attack this week, CEO Ian Rogers slammed competing services like Spotify for ‘barfing everything onto Facebook’ and creating all sorts of unnecessary noise and confusion.


“I promise you Beats Music will not do the ‘barf everything you play on Facebook’ bullshit.  If your music service is currently barfing every track you play to Facebook, turn that shit off.”


Guess that means Beats Music won’t be auto-sharing songs onto Facebook feeds, at least by default.  But Rogers took the accusations further by noting that streaming services are using Facebook feeds to selfishly promote themselves, not to foster greater social connectivity or discovery.


“This feature was always a bad idea. It’s as if Instagram uploaded every photo you take with your phone.”


Rogers picked on MOG most incessantly, the service recently purchased by Beats that was a strong adherent of Facebook sharing and communal listening.  MOG’s founder and CEO, David Hyman, is not part of the new organization.



Rogers may be touching a nerve among music fans, though in reality, Spotify is the real auto-connecting elephant in this room.  Indeed, Spotify has pissed off more than a few users by re-connecting and auto-posting songs into Facebook, while lodging a massive number of tracking cookies onto local machines. But they’ve also used the integration to add a massive number of new users.

Beats has other ideas for acquiring and retaining users.   Which brings us to this: a detailed guide for disconnecting almost any music service – and app – from Facebook, courtesy of Rogers.


How to disconnect Spotify from Facebook

How to disconnect Pandora from Facebook

How to disconnect Songza from Facebook

How to disconnect Rdio from Facebook

How to disconnect Rhapsody from Facebook

And, to disconnect MOG from Facebook, login to, choose Account in the top navigation, then Social, then Disconnect Facebook.


How to stop any app from sharing activity on Facebook


Written while listening to Taylor Swift.


Image [email protected], modified under Creative Commons Attribution 2.0 Generic (CC BY 2.0). 

11 Responses

  1. Yikes

    This feels like an unnecessary constraint to put on the business before its even luaunched. I’m not sure why a seasoned CEO would want to take away optionality like this – especially when this ‘barfing’ might be one of the most important marketing tools those other companies are employing to drive awareness for their service.

    I’m getting the feeling from comments like this, and some earlier ones from Trent Reznor, that Daisy is likely to be a music product that Ian and Trent would build for themselves, based on their own behaviors and use cases. Unfortunately, building out a product based on your own personal needs and wants is most often a prescription for failure. Moreover, handicapping your product by swearing off marketing channels and tactics will only make it worse. I suspect that the Ian’s comments might raise some eyebrows over at Beats, as I believe that Beats is in it to make money, not to create a product that is on the “right” side of philosophical conversations about music consumption and social media.

    …not that it much matters now that iTunes radio is on the scene.

    • Successful Entrepreneur
      Successful Entrepreneur

      “Unfortunately, building out a product based on your own personal needs and wants is most often a prescription for failure”

      Have you any clue that nearly every successful venture of all time was created to solve a problem by the very inventor him or herself?

      • Paul Resnikoff
        Paul Resnikoff

        Yes and no. Unfortunately, products created with narrow self-interests and myopic market views (without market data) are usually destined to hit the rocks. Welcome to the modern-day music industry.

        In this scenario, I wonder if Spotify is net-net gaining on Facebook, despite all the complaints. After all, they do have the most users, ad-based or paid. Maybe it’s not the most consumer friendly or tech-chic, but then again, should that be the top priority?

        And, let’s face it: very, very few people are sharing a Sonos-integrated MOG account that gets blasted onto Facebook. I can’t think of one other person besides Ian.

      • Yikes

        Yes, I agree. But Ian and Beats aren’t inventing something new. They are trying to create a product to compete in a noisy space.

        My comment is from a product development perspective, not an entrprenurial one – as I don’t think of them as entreprenuers in this case. They’ve been hired (they aren’t founders), and given $60 Million to go make a product that out-competes what’s already out there.

  2. Big Swifty
    Big Swifty

    He is working on his marketing image.

    Much like the marketing of countless musical acts, he is trying to create the illusion of an outsider trying to beat the system.

    The reality is much different

  3. Bandit

    Paul, your “Written while listening to..” choices are often humorous.

    It would be interesting to know how much the performer/songwriter is getting paid for that listen. For example you could simply add after the statement “Written while listening to….Performer got paid .000001 songwriter got paid .0000001”

    Then readers with nothing better to do could count the zeroes and then try and figure out which service you are using by the amount the artist is getting paid. Unless of course your are an old school traditionalist and actually buy music and save it to some hard drive somewhere.

    • Paul Resnikoff
      Paul Resnikoff

      Bandit, you are cracking the cover on a tragic story here. Unfortunately, all the listening I do, over days, weeks, years, is putting fractions of pennies into people’s pockets. And I’m a real listener; even the artists I absolutely love aren’t making much money from me.

      And I’m playing by the rules, I’m one of the good guys supposedly.

      • GGG

        Why don’t you just buy all the music then? Or only listen to what you can afford? You’re clearly a product of the digital culture, but your website seems devoted to championing the actions of the CD culture. A bit disingenuous and/or hypocritical, don’t you think?

        • balbers

          Well, by that logic, any of us who are music fans/consumers but don’t buy music from the artists themselves are hypocrites, too, right?

          He’s simply a modern day music consumer, playing by the rules which the industry has established. It’s not his fault that those services only pay a fraction of a cent per play.

          • GGG

            That was kinda my point. Instead of arguing about digital downloads vs streaming we need to focus on making streaming better, not trying to kill them, as even the most anti-streaming modern day music consumers clearly use the service in some cases.

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