If Pandora isn’t very, very afraid, they should be. Because after just three days on the market, Apple is already catching up. “Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being ‘Hold On, We’re Going Home’ by Drake,” Apple confirmed to Digital Music News by email this morning.
As of August, 2013, Pandora reported 72.1 million active users, which refers to returning, non-abandoned accounts. All of which means that after about 72 hours, Apple already has 15 percent of Pandora’s entire listener base.
Of course, this isn’t an isolated accomplishment, which is exactly the point. For Apple, this is all about ecosystem: since its September 20th release, Apple now 200 million mobile devices running iOS7, which was released simultaneously with iTunes Radio. Additionally, Apple has sold more than 9 million iPhone 5s and 5c models, with the 5s sold out in many stores.
Both the iPhone sales levels and iOS7 upgrade volumes represent all-time release records for Apple. And of course, the numbers on iTunes are elephantine: according to Apple stats, iTunes has roughly 575 million users, with 67 million accessing the app in the last month alone according to an estimate from research group NPD.
Written while listening to Queensrÿche.
Image adapted from a photo by George Arriola, under Creative Commons Attribution ShareAlike 2.0 Generic (CC by 2.0).