Does the average music consumer really care about or even notice the quality of what they are listening to? Are Youtube-to-MP3 ripping sites temporary fixes for a public yet to discover the joys of high quality audio?
Judging by the lower quality of audio on services like Pandora and iTunes, it doesn’t seem like it.
Enter WiMP, which is certainly banking on the idea that consumers will get behind high quality audio streaming. The company is a top regional competitor to Spotify in Germany, Poland, and Scandinavia — ie, locations where music streaming services are incredibly popular.
Today, WiMP launched WiMP HiFi, which is the first Scandinavian music streaming service to offer lossless CD quality. WiMP’s CEO Andy Chen believes this quality will change the market. “Streaming music has always been limited to low audio quality and WiMP, which has always stood for high quality music experience with our products, is pleased to be able to deliver a superior service in an increasingly discerning market of music streaming.”
“We believe that hifi will become a standard in music streaming much similar to HD for TV.”
While this sounds like great news for audiophiles and tech lovers, WiMP will have to draw in the average consumer. The company is launching an editorial feature series as part of their efforts, but will it be enough?