Music streaming services have never really been marketed for classical music lovers, but Deezer is looking to change that.
Deezer is one of the most popular music streaming services worldwide, with 10 million active users in 180 countries (but not the United States). They also have north of 4 million subscribers (at last count), making them a not-so-distant second behind Spotify’s 6-going-on-7-million.
It’s a heady horse-race, but can classical music fans move the needed? Now, Deezer is saying yes, and catering to long-overlooked fans of classical music via their app studio.
Today, Deezer announced their new app, released in partnership with Universal classical labels Deutsche Grammophon, Decca, and Accord.
The app helps users discover a variety of classical songs, including interpretations of various pieces, through categories such as composer, era, and mood.
In addition, Deezer now offers the entire classical catalogues of Deutsche Grammophon, Decca, Philips, L’Oiseau Lyre, and Accord.