Producing Music Is Really Awesome with Splice…

There’s a new music startup in town, but this time, the target audience is those already creating the music.

 

 

Today, Splice announced that they are in private beta and have raised $2.75 million.  The startup comes from GroupMe co-founder Steve Martocci and Matt Aimonetti, a previous LivingSocial and PlayStation engineer.  The seed funding comes from Union Square Ventures, Warner Music Group’s COO, David Tisch of TechStars, Seth Goldstein of Turntable.fm, and others.

Splice will make collaborating during the song-making process much easier, providing an online project hosting platform that works with digital audio workstations.  The service provides a downloadable program that integrates with Ableton Live 8 and 9; support for Logic, Pro Tools, Reason, and others is coming. Projects are saved online, allowing you to go back to previous versions of the file at any time.

Splice’s most exciting aspect is the ability to add collaborators to a project, who gain access to saved versions of the work and run it in Ableton. Your collaborator can edit the project and save it back to the Splice timeline.

In pre-Splice archaic times, we had to zip the very large Ableton file, save it, and then the associated samples wouldn’t even be there.  Now that headache has a solution, Splice also uploads project samples.

The Splice platform also allows posting of completed tracks.  This will show more than just a Soundcloud waveform, as the building blocks of the song are shown.  A pretty cool new way to show off your work.

Right now, Splice will most likely appeal to young producers who want to share and collaborate with other producers.  If Splice can get the word out they will surely have a hoard of sign-ups.

Martocci told TechCrunch that they will eventually have a premium model with extra features.  They want to artists to be able offer incentives to fans, including glimpses into the creation process.

 

 

21 Responses

  1. rikki

    well thats debatable…considering the massive flooding of McMusic…do we really need to make it easier to make more?

    Reply
    • GGG

      This isn’t making the playing of music any easier, unlike some other new apps talked about on here, it’s simply making sharing files during the creation easier. IE, you can record a whole band at once in 4 different states if everyone’s signed into this. At least that’s what I’m getting out of it. In other words, Postal Service wouldn’t have to had to mail each other CDs, they could have just used this and we’d have a band called Splice instead.

      Reply
  2. mdti
    mdti

    Dude, I don’t use Ableton Live, you still have to zip the files and send them over with we-transfer/you-send-it or similar service.
    Thanks!

    Reply
    • Tom
      Tom

      Right. That’s the old way. With Splice you will have the project online and all collaborators will have access to it, and can add/upload new tracks and have them immediately available to all. Ableton is supported, and all other DAWs will be also. I’m wondering how it handles mix settings and MIDI instruments, etc…

      Reply
  3. John Morton
    John Morton

    I guess I dont get it. Most projects I do are done in more than one studio. Sending a stereo file and possibly a click track file over to the other place takes maybe 5 minutes ? At the remote site, those files are typically loaded up and in the artists headphones within 15 minutes of receipt. Splice may have some neat stuff that is not shining through in this article. IMO, I hope Splice is not resting solely on the value of multi-location. Honestly, that is a problem we dont have. If Splice is like a version control system (think 10 developers working on the same source code) then the analogous activity would be 10 people running pro tools all banging away on the same production from their respective locations, then one would expect file locking, history , restore and revert, build and make files (or the equivalent ). I think there are maybe two or three companies in the world who would be doing a project big enough to warrant such a process. We shall see.

    Reply
    • Nina
      Nina

      you can do this with stero audio files sure, but it’s geared more for multi track midi productions with samples. electronic music. sending that stuff to people as an ableton (or whatever DAW you use) file is a nightmare, and you pretty much just have to compress and export it into an audio file.

      Reply
  4. Central Scrutinizer
    Central Scrutinizer

    How is this different than indabamusic.com and a couple other sites out there that already do this?
    And is it really worth $2.75 million to be able to send and post multiple tracks?

    Reply
    • Nina Ulloa
      Nina Ulloa

      they don’t do this. you can’t integrate them seamlessly with the DAW you already use and have it put online with all the parts kept intact.

      Reply
  5. The Realistic VC
    The Realistic VC

    OVERKILL.
    If you want to collaborate live, all you need to do is:
    1. Start a google hangout OR skype session
    2. Play live, test out ideas, then lay them down in your DAW
    3. Drop the session folders in Dropbox to exchange with buddy

    Sometimes it’s about using available tools together to get things done. Splice is overkill, and if anything, will pull away from the music making process, which many times is very personal until it comes to sharing a session (which, again, can be done with Dropbox).
    This seems like a classic mistake 37signals points out in one of their books on how to develop a product
    “only create something that solves a problem that you PERSONALLY SUFFER FROM”.
    This is clearly being developed by someone who doesn’t make music professionally. There isn’t a REAL problem with music collaboration and file exchanging. The only thing this has going on for itself is that it’s being designed more beautifully than what exists, which from the look of the 4 or 5 products on the market, isn’t saying much.
    Since there’s no REAL problem, the best this can do is cultivate a subculture of amatuer musicians that enjoy collaborating using the tool. In all actuality, unless this service goes REAL TIME, which would be an ambitious step for something not needed, it’s really not going to add any value to current collaboration methods.
    I can think of better ideas to put 2.5MM into.

    Reply
    • Nina Ulloa
      Nina Ulloa

      That website is a completely different idea than splice, it’s multiple people recording single tracks of audio.

      Dropbox works, but so does exchanging files via snail mail, it’s cumbersome. I would rather have a user centered experience that was built to address my specific problem, which it is. I’ve been needing this.

      Reply

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