Can ads support anything, at least when it comes to streaming music? Now, there’s a young company working behind the scenes to make ads more effective on platforms like Spotify.
F# (F Sharp) has been creating “music discovery” ads since February 2012, helping brands use social music and playlists in advertising campaigns. Their interactive ads are geared for Spotify, Facebook, and the web. On the sponsor side, the company has worked for Coke, McDonalds, MTV, and others.
The results seem promising: F# ad click rates are around 10 times higher than the average for display ads, and they have facilitated 3 billion engagements. (That is, according to the company.)
For those who follow social and digital media, their playlist analyzer and unlock countdown are interesting additions to the advertising landscape. Those who see Spotify as the fourth horseman will be less enthused.
Next week, F# will be announcing their new Adplayer product, which will help brands incorporate social music even further.