How Much Is Music Tourism Worth? Britain Decided to Find Out…

Here’s another reason to move beyond about the recording.  On Friday, the organization known as UK Music released the findings of a study called Wish You Were Here, with some lucrative findings.  The music tourism deep-dive was conducted in conjunction with VisitBritain to find out just how much impact music tourism has on the UK economy.

The report estimated that 6.5 million tourists attended UK festivals and concerts.  These tourists spent £2.2 billion (~$3.5 billion) in the UK.  The study also found that music tourism “creates and supports over 24,000 jobs”.

UK Music is an umbrella organization that includes members from all facets of the music industry. The organization’s associated bodies include The BRIT Trust, Welsh Music Foundation, Bristol Music Foundation, Music Ally, and many more.

And here’s where all this is going: UK Music is calling on the government to create a music tourism strategy.  VisitBritain is working on attracting 40 million overseas visitors by 2020, while UK Music is pushing for a similar goal in all of the UK.


The results of this report comes just days after the BBC released their new Playlister service.  The BBC is largely supported by government funds and taxes.

One Response

  1. Danwriter

    That anyone has a coherent strategy for the music business that doesn’t involve a pump-and-dump stock scheme is worth noting.


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