Apple has removed HMV‘s music discovery app after having previously approved it in September. And the reason? The app allowed users to buy MP3s from HMV’s digital music store, which is an iTunes Store ‘no no’.
The direct sale violated clause 11.13 in the App Store guidelines:
“Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected”
ie, no direct competitors allowed. This makes sense, as it eats away at iTunes purchases, but represents a hit for the troubled HMV. The app was downloaded 5,000 times overnight before being removed.
The Entertainment Retailers Association has weighed in on the issue, saying it highlights “serious issues of competition in the entertainment world”.
ERA would like Apple to give up control over the marketplace they created, as they are stopping competitors “from reaching millions of consumers” and are standing “in the way of innovation“.
I think Apple’s goal is to stop their competitors…
Apple will allow the HMV app to return to the store if they remove the MP3 purchasing aspect. The app also identifies album artwork and songs. So will HMV return as a glorified Shazam?
Image by Kake Pugh, licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0)