The strangest part about this is that vinyl continues to explode; it’s one of the brightest and most exciting aspects of the music industry today! But it’ also just a fringe event, unable to save a collapsing CD and flattening digital albums. The un-bundling revolution is now over.
Which means that if your monetization strategy involves bundling recordings and selling them, it also needs to involve a long list of other things.
And the latest nadir is this: According to stats published by Nielsen Soundscan, weekly albums lulled around 4.5 million this past week, which is the lowest recorded since Soundscan started recording in 1991. Which also means that album sales are now sinking into an unmeasurable black hole.
Still, the top 0.01% are still managing to sell bundles: Katy Perry’s chart-topper, Prism, shifted north of 286,000 units, but was obviously unable to save the mess. Others, like mega-marketed Justin Timberlake and Adele, are also extreme anomalies.
Image by Fr. Ted, licensed under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0).