The following statement comes from the founders of Lyynks Music, an LA-based startup that hopes to replace unethical and extremely artist-unfriendly problems associated with Spotify. Lyynks is currently in pre-release alpha, and accepting invites (more details below).
“Some of the music industry’s most masterful minds – including Radiohead’s Thom Yorke and the Talking Heads’ David Byrne – say Spotify and similar streaming services are not viable. As a source of income for anyone less famous or popular than Daft Punk, that’s pretty much true.
The chief problem is that most of the revenue generated from these services, even paid services like iTunes, is feeding elite labels and publishers, not artists creating the content. According to some musicians, many of the problems arise from outdated contracts.
“Our contract is all based on old technology” said will.i.am during a Virgin-curated event held Monday that gathered musicians, managers and technology firms to debate music/tech disruption. “An album is 12 songs, because that’s how much information fit on a record … If you’re complaining about this music industry, let’s go back down to the contract.”
The Black Eyed Peas member mentioned that “I Gotta Feeling” is “still the number one downloaded song of all time on iTunes,” yet he still makes more from his investment in Beats headphones.
“If you’re going to complain about somebody else’s system, you need to sit down with somebody who can create your own system,” he said. “It’s not hard to create systems nowadays.”
Amanda Palmer, another participating artist, then suggested that the creation of such a system shouldn’t necessarily be up to the artist.
“There are a lot of artists out there that don’t wanna be technological warriors … they don’t want to create a whole new fucking platform, they just want to make music,” she said. ”For the many, many, many artists who don’t necessarily want to delve into the tech business and engage in this way, my question is what about them?”
At that point, cellist Zoe Keating chimed in: “I’d like to work with music services to try to make the ecosystem of the future, so call me up!”
Well, will.i.am, Zoe, Amanda … Lyynks Music wants your number.
Our service allows various musical partners – including artists, managers, record labels, venues and festivals – to communicate their vision to our team of expertly trained industry professionals and designers in order to create a full customized channel integrated with our free mobile app – no tech experience required to develop a sleek online portal.
The channel functions almost like a website/social media center combo where partners can post news/blog items, stream music and sell content – including audio, video, merchandise and concert tickets – at prices they set.
The biggest factor setting Lyynks Music apart from any other similar app is the revenue share for partners. Whereas a service like Spotify pays out a fraction of a penny per stream, artists, labels or managers can expect the overwhelming majority of revenue when they stream or sell content through our app.
Lyynks Music, accepting requests for invite now before launching in early 2014, addresses a few more key concerns mentioned in Monday’s debate.
“At what point in time does Vevo pay for the content that gives you the ability to put commercials that we don’t want before our content?” will.i.am asked. “And if we did want it, can we choose what brands come before or after our content when I’m the one paying for the video? It’s a very very very very touchy subject which is not being talked about.”
Lyynks Music is ready and willing to talk about it – one of our primary goals is helping our channel creators to establish and manage an imaginative and functioning brand that doesn’t rely on invasive, outside advertising.
Justin Bieber’s manager Scooter Braun, also present at the debate, made this remark:
“Here’s the deal: we can say we want things to be better, we want things to change, and we’ll get there. But we have to realize that the consumer and the listener dictates what happens.”
That’s exactly right. While supporting Braun’s further point that “the most important thing is that all artists have a voice” – giving musicians a way to Broadcast Their Passion – Lyynks Music includes an enormous fan component.
Fans using the app on any web-accessible device, from a desktop computer to smartphone, can “Lyynk Up” with channels, giving them access to playlists, tour information, music news, an option to contact artists, related recommendations and other exclusive features.
With both the artist and fan sides of the coin included, Lyynks’ comprehensive feature set eliminates the headache of keeping up with multiple social media sites and apps (who wants to juggle Bandcamp, Spotify and Songkick daily?), creating a gratifying experience of Music Beyond Sound anytime, any place.
The Team at Lyynks Music.”