SFX Acquires German Promoter i-Motion for $21M…

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SFX Entertainment is at it again…

Last we heard SFX had purchased Totem OneLove, the company behind Stereosonic festival.

The latest pawn in their quest for EDM domination is i-Motion, Germany’s largest electronic music promoter.

i-Motion was acquired for $16 million in cash and $5 million in stock.

The promoter runs eight festivals in Germany, Poland, and Belarus. Festivals include Nature One, which draws a crowd of 65,000, and Ruhr-In-Love, which draws about 45,000 people. i-Motion also operates the Mayday festival, one of Germany’s oldest electronic music festivals.

SFX’s CEO and Chairman Robert F.X. Sillerman said:

“i-Motion is a key strategic acquisition for us, as it sits at the helm of dance music in Europe’s biggest country and is a portal to the fast-growing EMC markets of Continental Europe”.

The company will file earnings on Friday, November 22.

Image by DUP Photos, licensed under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)

One Response

  1. SFX to Acquire German Promoter i-Motion for $21 Million | Digital Media Wire | connecting people & knowledge

    […] DigitalMusicNews reports that SFX Entertainment has added one more company to its acquisition spree; this time it is i-Motion from Germany. Recently, the company had purchased Totem OneLove, the organizer of StereoSonic festival. By purchasing i-Motion, the company has taken one more step towards its vision of dominating the EDM domain. I-Motion is known to be the largest electronic music promoter in Germany. SFX has acquired it for $16 million in cash and $5 million in stock. This promoter is renowned for running 8 festivals in Germany, Poland, and Belarus. “i-Motion is a key strategic acquisition for us, as it sits at the helm of dance music in Europe’s biggest country and is a portal to the fast-growing EMC markets of Continental Europe.” said Robert F.X. Sillerman, CEO and Chairman of SFX. Read More […]

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