TuneCore and INDmusic Unite to Increase YouTube Monetization…

Screen shot 2013-11-20 at 3.06.44 PM

TuneCore has partnered with INDmusic to maximize YouTube monetization for artists.

INDmusic customers now have access to TuneCore Publishing Administration. For TuneCore artists, INDmusic will “use strong, proprietary Content ID query tools to find more uses of the artist’s music in user generated content, then authorize YouTube to put ads on those videos“.

TuneCore will handle composition rights and INDmusic will oversee sound recording rights.  Artists will get to keep 90 percent of composition royalties and 80 percent of sound recording royalties.  If artists choose to include their own YouTube channels, they will keep all of those royalties.

INDmusic is a certified YouTube partner and YouTube’s “largest independent music network”. TuneCore, which has been a turbulent beast of late, now describes itself as the “premiere digital music distributor and publishing administrator,” all part of an evolving DIY land-grab.  “Together, our teams are the best in the business in resolving rights disputes, collecting royalties for artists and providing transparent accounting. We’re also offering the highest payout to artists,” TuneCore President and COO Scott Ackerman boasted.

Which brings us to the beef: former (and abruptly ousted) TuneCore CEO Jeff Price now heads Audiam, which specializes in YouTube monetization.  Which means TuneCore is going after Audiam’s emerging marketshare, and conspiring with allies to do it.

 

 

5 Responses

  1. TuneHunter

    Musician posting new tune on YouTube should have a right to select a cut off point from FREE!

    This would define conversion from free (ad support = free) to iTune style purchase after 25K, 50K or 100K of ad supported rehearsal. Artist not Google deciding when to monetize.

    For well done “how to install laminate flooring” video that trigger might be at 5K. Just real money for good content providers and Google – why waist time with ads on the most desirable content?

    Google did not realize yet what kind of cash cow thy got!

    Reply
    • Nina Ulloa

      So the first 25k or so people who view get to watch for free but then people have to pay..?

      Reply
  2. Who do you trust?

    Any actual users of TuneCore want to weigh in? I’m leary of using a company where so many of the advertised officers have no music industry experience (see website).

    Reply
  3. TuneCore and INDmusic Partner to Increase Monetization on YouTube | Digital Media Wire | connecting people & knowledge

    […] DigitalMusicNews reports that TuneCore and INDmusic have entered into a partnership focused on maximizing YouTube monetization of artists. INDmusic customers will now be provided access to TuneCore Publishing Administration. According to the partnership, INDmusic will “use strong, proprietary Content ID query tools to find more uses of the artist’s music in user generated content, then authorize YouTube to put ads on those videos.” The deal also states that TuneCore will be handling composition rights and INDmusic will be supervising the sound recording rights. Artists are entitled to keep 90% of composition royalties and 80% of sound recording royalties. “Together, our teams are the best in the business in resolving rights disputes, collecting royalties for artists and providing transparent accounting. We’re also offering the highest payout to artists,” said Scott Ackerman, COO and President of TuneCore. Read More […]

    Reply

Leave a Reply

Your email address will not be published.

Verify Your Humanity *