Tumblr is kicking off a new interview series, Dashboard Confessions, to boost artist involvement on the site.
John Mayer isn’t the first artist that comes to mind when it comes to Tumblr, but he’s been using the service for four years. He also made a huge deal about his Tumblr preference while ditching and scorning Twitter. All of which makes Mayer a perfect choice for Tumblr to kickstart the series.
The “ask” feature on his Tumblr page will be turned on so fans can ask him questions in real time. Tumblr’s music page will re-blog every question he answers and they’re hoping fans will re-blog the questions as well. In turn, Mayer is using Dashboard Confessions to promote his current tour.