Will you brave the madness that is Black Friday?
…or should I say Back to Black Friday, Record Store Day’s fifth annual Black Friday takeover? The offshoot of Record Store Day is designed to give indie record stores a piece of the corporate retailer-propelled madness. Record stores will have exclusive and limited releases, many of them vinyl. There are exclusive vinyl releases from Bob Dylan, Flaming Lips, Lady Gaga, Vince Guaraldi Trio, and many more.
Record Store Day’s original April holiday started in 2007. Which is phenomenally well-timed to around the time vinyl sales began to climb. Vinyl sales in the U.S. are now up about 30 percent every year. In turn, sales for the two RSD events are expected to exceed $20 million this year.
Here’s where this gets even more interesting: Michael Kurtz, RSD’s co-founder, told USA Today that RSD vinyl sales are trending younger. In 2007, the average customer age was 49, now it is 23. Kurtz also estimates that customers under 25 are buying 70 percent of the vinyl, saying: “It’s the young generation’s thing. They’ve adopted it“.
Image by Death Waltz Recording Co., licensed under Attribution 2.0 Generic (CC by 2.0).