In response to angry artists Spotify is… giving away even more?
Spotify will release a free ad-supported version for mobile.
This service is currently available on computers. As of right now, most mobile users can only play local tracks and radio for free. The Windows mobile app is only available with a premium subscription.
There are limitations however, all designed to entice movement towards paid plans. The Wall Street Journal reports that users will only be able to listen to a limited number of tracks, which will be added to a playlist. This playlist can be played on shuffle for a limited number of times. If there’s room in the playlist, Spotify will add its own suggested tracks. These free tracks will not be available for offline listening, a feature only available for premium users.
Spotify reportedly has licensing agreements with the major labels for the new service. These negotiations took about a year to complete (and undoubtedly involved their own pounds of flesh and first borns). The labels are also hoping that this will draw in more users who will eventually pay, but they may also collect “significant ad revenue” from the expansion.
No word yet on what artists will collect.