GoldieBlox recently tried to make peace with the Beastie Boys. But that was only after ripping off their song and aggressively suing the Beastie Boys for challenging the usage.
The quick history: GoldieBlox, a girls-focused toymaker, had sued preemptively to protect an advertisement that had a parody of the Beastie Boys’ song “Girls”. GoldieBlox then pulled the parody from the ad and CEO Debbie Sterling said they would drop the lawsuit if everyone would forget the whole thing. Sterling didn’t want to fight with the Beastie Boys, they ‘wanted to be friends’.
Offer: declined. The Beasties Boys have now filed a counterclaim suit against GoldieBlox for copyright and trademark infringement, false advertising, false endorsement and unfair competition.
In a statement, the Beastie Boys were dead serious in their assessment of the situation:
“Unfortunately, rather than developing an original advertising campaign to inspire its customers to create and innovate, GoldieBlox has instead developed an advertising campaign that condones and encourages stealing from others.”
More as it develops.