Around 170,000 users are using the feature, a substantial number but a small percentage of Shazam’s 80 million active users.
Here’s a surprise: one third of Auto-Shazam discoveries are for television content. Shazam’s Chief Product Officer, Daniel Danker, said more people are using their phones to Shazam TV content than they expected. Shazam initially expected TV discovery to happen on tablets, but were unsure about phones.
So what does this mean to songwriters, artists, and labels? Shazam is now calling auto-tags “exposure” instead “tags”, supposedly not to skew their stats regarding tags for artists. Shazam doesn’t call it a tag unless a user actually interacts with the discovery, which of course preserves conversion and engagement metrics.
Danker said Shazam is “starting to distinguish actions from exposure“… but he didn’t really clarify what that means.