Keeping your albums off of illegal torrenting sites is a never-ending and difficult task. So why not beat file-sharers to the punch?
RuPaul uploaded a decoy version of his new album, Born Naked, to multiple torrent sites.
The tracks seem normal at first, but then RuPaul chimes in with “girrrrl, you done stole my album!”, calling out those who’ve tried to download his work for free. He tells listeners that if they admire or want to support him they should buy his music so he can make a living, saying “the real political power is right up here on the cash register”.
This is what RuPaul had to say about the decoy:
“We work so hard on this music… So we thought, why not flood the torrents with a decoy album that educates consumers on why it’s important to buy music.”
Hear one of the decoy tracks, uploaded by a Tumblr user with the caption: “I DOWNLOADED THE WHOLE ALBUM ILLEGALLY AND THERE IS RUPAUL ON THIS TRACK TELLING ME TO BUY IT OH MY GOD I AM SO EMBARRASSED RIGHT NOW”.
The decoy ploy isn’t the first of its kind. Perhaps most notably, Madonna once used a similar tactic to shame illegal downloaders, though it’s unclear if that garnered more mockery than guilt.