Here’s another deal that has come out of the pandemonium that is SXSW: Lively and INgrooves Music Group have entered into a partnership.
Lively, which DMN previously profiled, is an app that allows musicians to record their shows and offer them to fans on their mobile devices. INgrooves is a distribution, artist services, and publishing company. INgrooves’ artists include Thievery Corporation, 311, Barry Manilow, and many more.
Through this partnership, INgrooves’ artist shows will be recorded by Lively. The recordings will be made available to the artists and their fans.
Lively’s Chief Music Officer Brian Hirsh said:
“It’s an honor to collaborate with such a well-established and respected music company. Through this strategic partnership, Lively will work with thousands of INgrooves’ artists to promote their live performances and build additional revenues for them while they’re on tour.”