Billboard reports that iTunes is discussing some major changes with label executives, changes that could pit them against Spotify and Beats Music.
These changes include a possible on-demand streaming service. In addition, Apple is also thinking about launching an iTunes app for Android.
iTunes has declined to comment on these reports.
More as it develops.
Image by *MarS on Flickr. Licensed under Creative Commons Attribution 2.0 Generic. (CC BY 2.0)