I’ve written about Soundrop before; it started as a Spotify app but has since expanded to Deezer. Soundrop allows users to join rooms which usually center around a specific genre of music. The room collectively picks what songs to play, and songs with the most votes move to the top of the playlist. Soundrop is accessible on desktop, iOS, and Android.
So what does Soundrop look like from an artist standpoint?
The Soundrop team regularly schedules artist appearances on the app. Tomorrow both B.o.B and G. Love are scheduled to join their own Soundrop rooms, pick music, and chat with their fans. Artists’ rooms are opened up ahead of time. This allows fans to interact with each other and lets an artist build awareness of their scheduled appearance.
Now for the first time, one of Soundrop’s partners has agreed to share some stats from an artist appearance.
Demi Lovato had a scheduled appearance on Sunday, April 20th. Her fans ended up crashing all of Soundrop, so the appearance was rescheduled for Monday, April 21st. The second time Demi Lovato’s Soundrop room was given its own server, but her fans crashed it again. Before crashing the server, her fans entered 180,000 chat messages, breaking Soundrop’s previous record of 54,000 chat messages.
Her Soundrop chat had to be cancelled, which isn’t ideal, but most artists aren’t going to bring that crazy level of fan interaction to the chat rooms. The interesting aspect of this is how Demi’s Spotify streams were affected.
Demi announced the chat on April 11th, posting about it online.
Her streams then increased 5 percent overall for the week ending April 13th. Her current single “Neon Lights” also saw a 10 percent stream increase during this period.
Her overall streams were also up 5 percent for the week ending April 20th.
Thomas Ford, Soundrop’s Chief Marketing Officer, says:
“I think this proves that fan engagement can grow streams and keep that halo effect going.”