Update, Monday, 8:55 am PCT: Billboard now says their report might be completely inaccurate, based on conflicting details from Carey’s label. Let’s see.
Last month, we reported that iTunes was preparing a massive, ‘Beyoncé-esque’ promotion for a major mainstream artist. That artist now looks to be Mariah Carey, who seems to be flirting with a very similar release strategy for her upcoming release.
This time, Billboard is catching wind of the details, and pointing to a ‘Beyonce-style album drop’ that will focus heavily on direct fan relationships, and of course, iTunes. It also seems highly likely to exclude Spotify, now considered a low-rent distraction for superstar artists. “Though Carey doesn’t mention other artists in describing her strategy, it’s clear she’s taking a page out of the “Beyoncé” playbook,” Billboard reporter Andrew Hamp affirms, while also pointing to a restricted number of sales outlets.
Beyoncé’s iTunes-exclusive album sold 828,773 copies in the first three days, an iTunes record. It has now sold more than 3 million copies, and remains unavailable on streaming services.