Disney is in the process of acquiring Maker Studios, a deal that could be valued at around $1 billion. Now, Maker is announcing exclusive content from Disney brands and from partnerships with other brands.
Maker is co-creating content with Pepsi and will.i.am under the new [email protected] initiative. They’ll also be working with athletes, authors, and James Franco’s production firm.
The company has also launched Maker.tv, a web platform that will exist separately from YouTube. Maker.tv will feature exclusive content not available on YouTube. This is a big move, since Maker has always been a YouTube network.
Maker’s COO, Courtney Holt, told the Wall Street Journal:
“We’re really verticalizing the company… It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.”