Earlier this year it seemed like Beats Music was possibly going to absorb Muve Music and its 2 million paying subscribers. Muve is one of the most successful music services in the U.S. because it is offered in a Cricket bundling plan.
AT&T bought Leap Wireless (Cricket) last year, getting Muve with it. AT&T and Beats are currently in a partnership together.
Beats didn’t end up absorbing Muve, and now it looks like AT&T doesn’t even want the service. The New York Times reports that AT&T is accepting bids for Muve and will remove it from Cricket.
A Cricket spokeswoman told the NYT:
“After a careful review, we’ve decided to explore alternative music options to Muve. For now, nothing changes for our Muve customers. They’ll continue to enjoy their Muve experience at this time, as we evaluate alternative music options.”
It seems like the perfect opportunity for AT&T to expand Beats’ reach.