CBS Local Media announced that they will acquire event discovery website Eventful. The terms of the deal are not being disclosed.
CBS says this acquisition will give them more marketing opportunities, and they will target digital, broadcast, and live events. Eventful will also have access to CBS content.
Eventful helps users discover concerts, movie showings, sports events, comedy shows, and other local events. The site also has a “demand it!” feature that lets users request specific events for their cities. Eventful has 21 million registered users.
CBS Local operates local “portals” and media in 29 cities, expanding on CBS-owned television and radio stations. The company also operates Radio.com.
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