Merch sales tracking and reporting app atVenu opened to the public at the the beginning of the year. In March, SXSW used atVenu to track their official merch sales. In May, the company announced a partnership with mobile card reader company Square.
Now, atVenu has released some interesting stats.
1,200 artists have used the app since it first opened up to a select group of users 18 months ago. These artists have used atVenu to track sales at 25,000 concerts. 4.2 million items were sold at these concerts, resulting in $100 million in sales worldwide. $78 million of those sales took place in the U.S.
Here’s a complete breakdown of all items sold worldwide. T-shirts account for almost 50 percent of sales, while CDs account for almost 13 percent. atVenu also created a separate chart for U.S. sales.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u