Universal Music has expanded their classical music website, Sinfini Music, to Australia. The site was previously only targeted to the U.K.
Sinfini is basically a blog about classical music, but the site also posts live performances, podcasts, and Spotify playlists. The purpose of the site is the “cut through” classical music by making it accessible and discussing it in layman’s terms. Universal says the site is independently run and is not tied to any labels.
As part of the expansion, Sinfini has hired columnist Martin Buzacott.
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